Ankita Tobit

One of the best things about working at W+K LDN was working with Not W+K LDN - the independent design studio. I love beautiful design and I love creating a bespoke tone of voice. This was a wonderful mix of the two.

Dark Arts Coffee wanted to move away from their lowkey demonic old branding and become a serious coffee company. With two locations in London and one in Tokyo Dark Arts Coffee’s plan of world domination was already in motion. As a big fancy advertising agency that has worked with many companies that have already achieved what Dark Arts was attempting, when they said they wanted something a bit more corporate, we said “Sure, no problem” and ran with it. We took a bit of ‘Joyful Nihilism’TM and threw in bit of ’Twisted Corporate Fuckery’TM to bring the world Dark Arts Global Coffee SolutionsTM.