Ankita Tobit

Women’s football is not an emerging sport anymore. It is here and it is here to stay. We also knew this was a moment where loads of big brands were jumping on the bandwagon and would be creating deep insightful work that ‘pulled at heart strings’ and ‘shone a light’ on the many issues plaguing the game.
We wanted to zag and create a campaign that just showed young girls women’s football in a way they had never seen it before. Fast, fun and feminine.
This video was voted as one of the top women’s football commercials of all time.
We complimented this spot with a playful campaign on TikTok called #NikeShesBallin featuring some of our cast inviting young girls around the world to showcase their skills on the pitch and their real lives off the pitch.
This campaign was the most successful campaign on TikTok for the month of July.